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Mayflower Quarter


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The Mayflower Quarter currently comprises 84 hectares of low-density development in the western city centre.  The area extends from the Central Station down to the waterfront at the Mayflower Park, including the range of retail warehouse parks between Western Esplanade and West Quay Road, and the industrial areas south of West Quay Road.    


The aim is to transform this area on a comprehensive basis by creating a major new city centre quarter to deliver economic growth and residential communities in a highly sustainable location, enhancing the city’s regional status.  The Quarter represents one of the largest regeneration / place making opportunities on the south coast.  The Quarter will create a distinctive and vibrant city centre environment which reflects the city’s identity and heritage, introduces extensive new green and blue spaces, reconnects the city to the waterfront and fundamentally enhances links between the Central Station, waterfront, Old Town and shopping area. 

The Mayflower Quarter will be delivered in phases, which are likely to occur over the short, medium and longer term to and beyond 2040.  The policy creates an overarching set of principles for the area, within which proposals for individual phases can be considered as they emerge over this period, to ensure each phase contributes to the overall long-term vision for the area as a new quarter.